Pros and Cons of Postcard Mailings

Wednesday, November 2, 2016 by Redi-Mail
Ah, the great postcard debate. Are they tried-and-true…or a format whose time has come? While some argue that postcards are a popular and a cost-effective marketing channel, others assert that they are outdated and antiquated..... Read More

Direct Mail Metrics

Wednesday, October 19, 2016 by Redi-Mail
In the digital world where smartphones, tablets, and mobile devices prevail, many are under the assumption that direct mail is antiquated and might not seem to fit with the high tech world..... Read More

QR Codes Dos and Don’ts

Thursday, October 6, 2016 by Redi-Mail
You may know them as intricate, maze-like boxes with several sporadically-placed black squares throughout. But to marketers, they're much more.... Read More

How to Successfully Market to Millennials Using Direct Mail

Wednesday, September 21, 2016 by Redi-Mail
“No filter”, “FOMO”, “legit”, “YOLO”…you may not know what they’re talking about, but don’t worry—they do. And with millennials projected to cumulate $1.4 trillion.... Read More

Personalization Strategies: Personas versus Customer Segments – What’s the Difference?

Wednesday, September 7, 2016 by Redi-Mail
Segments, personas...same thing, right? Nope, not quite. Segments and personals have perhaps been misunderstood. Here's what you need to know..... Read More

How to Build a Good Direct Mail Campaign

Wednesday, August 24, 2016 by Redi-Mail
A strong and sturdy direct mail campaign must have a solid foundation. Consider these tips when planning your next campaign.... Read More

Variable Data Printing and the Customer Experience

Thursday, August 11, 2016 by Redi-Mail
The customer experience has never been more important, and many departments across an organization play significant roles in ensuring that a customers brand loyalty is enriched..... Read More

How to Effectively Personalize Direct Mail

Wednesday, July 27, 2016 by Redi-Mail
With an average 509 million mail pieces being processed and delivered every day, getting your mail to stand out is not an easy feat. So how can marketers appeal to the interests and capture the attention of their recipients?.... Read More

The Facts About Direct Mail, And Redi-Mail

Wednesday, July 13, 2016 by Redi-Mail
Contrary to popular belief, direct mail is not dead. Direct mail generates nearly a 700% higher response rate than all digital channels.... Read More

Multi-Channel Marketing by the Numbers

Wednesday, June 29, 2016 by Redi-Mail
No matter where you are when it comes to adopting a multi-channel marketing strategy, marketers agree on its importance..... Read More

The Forces of Marketing: Push vs. Pull

Thursday, June 16, 2016 by Redi-Mail
Does your business employ a push or pull strategy? Do you believe that one is more effective than the other? We discuss push marketing vs pull marketing and offer some helpful tips to keep your strategy on-track..... Read More

True or False? What do you Know about Direct Mail?

Thursday, June 2, 2016 by Redi-Mail
Are you letting what you think you know about direct mail drive your decisions to incorporate direct mail into your marketing initiatives? Here we dispel some common myths about direct mail..... Read More

Common Direct Mail Mistakes to Avoid

Friday, May 20, 2016 by Redi-Mail
Red-Mail’s Director of Operations, Ryan Cosgrove, offers advice on how to maximize the success of your next direct mail campaign by avoiding these blunders.... Read More

From Papyrus to Personalization A fun look back at the history of direct marketing….

Thursday, May 5, 2016 by Redi-Mail
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Direct or Digital, That is the Question.

Wednesday, April 20, 2016 by Redi-Mail
Reports on the death of direct mail have been greatly exaggerated. The belief that digital mail attracts more consumers, potentially resulting in better conversion, isn’t necessarily true.... Read More

The Power of Know, Now

Tuesday, April 5, 2016 by Redi-Mail
Do you ever wish you knew when your business mailings will be delivered? Or that the USPS® would provide a tracking system for important mail outreach programs? Are you ready.... Read More

4 Modern Benefits of Direct Mail Marketing

Tuesday, January 19, 2016 by Redi-Mail
It’s undeniable that technology has changed the direct marketing industry. Yet despite the advent of digital marketing campaigns, traditional mail still remains an integral part of an effective marketing strategy for many businesses and our infographic explains why. .... Read More

Direct Mail and Multi-Channel Marketing: A Perfect Marriage

Monday, January 18, 2016 by Redi-Mail
In a digitally-driven world where technology reigns supreme, the very concept of direct mail may seem as antiquated as a 2005 flip phone. That’s why it may be hard for most marketers to fathom how much of a role direct mail continues to play when successfully integrated in a multi-channel campaign.... Read More